Mahindra First Choice Wheels Raises $15 Million valuing the company at $265 Million

Mahindra First Choice Wheels Ltd. (MFCWL), India’s largest and most diversified used vehicle automotive services provider has raised a new round of $15 Million (Rs. 100 Crores). The entire investment is in the form of primary capital and will be used to fund its growth over the next 18 months and values the company at $250 Million pre-money and $265 Million post-money. The last primary fundraise was in March 2015.

MFCWL has been the fastest growing automotive products and services provider and over a 5 year period has achieved a monthly growth rate of nearly 3.5% making it the fastest growing automotive products and services provider in India. The company revenues have grown nearly 8 times in the last 5 years.

"MFCWL is a company founded on the principles of innovation and entrepreneurship and as one of the fastest growing companies in the Mahindra Group it is testament to both its own performance as well as the Group’s ability to create and nurture ventures with a focus on shareholder value", said Anand Mahindra, Chairman, Mahindra & Mahindra.

As the leading organized used car company in India, MFCWL has 1,650 franchise dealers in 800 plus towns ( It is also India’s leading provider of technology-enabled platforms in the areas of used vehicle auctions (, inspections ( and pricing analytics ( More recently it has launched a new remote inventory management solution (Yard Management Solution – YMS) which is an innovative wholesale inventory management platform with nearly 600 yards under management.

"MFCWL’s primary mission is to organize the used vehicle automotive industry ecosystem. MFCWL’s products and services are providing unprecedented transparency in all aspects of the used vehicle ecosystem – retail and wholesale. MFCWL is the only company which is truly hybrid with a presence both on the ground and in the cloud and this hybrid strategy forms the underpinning of its mission", said Rajeev Dubey, Group President & CEO (After-Market Sector) Mahindra & Mahindra Ltd.

"We are excited about the latest primary investment in the company. Our plan in March 2015 was to achieve a network of 1,800 dealerships by 2020 but we have reached that network size in 2018, nearly 2 years ahead of the plan. With GST rates being rationalized, we want to utilize our deep technology expertise for retail and wholesale solutions to grow to a network of 5,000 dealers in the next five years", said Dr. Nagendra Palle, CEO, and MD, Mahindra First Choice Wheels

The company will use the funds to grow its franchise dealer network and invest in new technology-enabled products and services for the consumer online.

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